WHAT DOES YOUR SIGNATURE LOOK LIKE?

I'LL BET it looks just like your competition. I'll be willing to bet there is very little difference between your company and the one down the street. I'll bet any aggressive, smart, one person operation, with the proper ideas, connections, and work ethic needed to put the ideas into effect, can look just like a company with twenty people. When I open the paper on Sunday, and see the listings for interest rates, there is no column to separate companies by size or quality of service.
My creative juices have been hard at work recently, trying to put together a SIGNATURE concept. A concept so innovative, so different, that maybe, just maybe, it hasn't yet been done. I hate it when people tell me there are no new ideas. It only challenges me to think more. To think of some new twist of marketing, some new thing to say to a client that has never been said before.
Your signature is as distinctive as you. You are one of a kind. The way you write cannot be duplicated. It is as distinctive as your genes, your physical make-up, your ability and your performance. If all of that is true, then why is your company's signature just like every other mortgage company? Why don't you try to separate yourself from the rest and stand out as a distinctive image?
When someone from your company, better yet, when YOU, walk into the door of a prospect, does the prospect think, "Oh, here's another Mortgage Company rep, just like the one that just left?" Have you taken even the slightest time to think of ways to separate yourself from the masses? There are hundreds of ways. Let me help you.
The most often thought of concept is the company logo. What does your company logo tell about you? What is different about it? How about Big Apple Mortgage Company. Can you think of ways to use that name to develop a signature. Sure, it has a relationship to New York City or Washington State. It is generally thought of to be red. It has a distinctive shape. I t has a distinctive odor.
Why not have all the company paper be a light green or red? Why not have a watermark of an apple on the paper? Why not have a company logo in the shape of an apple? Why not a red ink pen for your personal signature? You don't like red? Try green! Why not ties with apples on them, or apple wine with your company's logo on it? Should any of these to be given as gifts to your clients? Why not have lapel pins for every salesperson in the shape and color of an apple. Why not monthly, quarterly and annual awards to employees in the shape of an apple. Why not the award being the Apple polisher of the month; the person who best exemplified the concept of service? Why not have the rate sheet be printed on green paper with red ink? Ink that would have the scent of apples? I have it available now thru a company I repre"scent". Why not have an award to the office who gives you the most business each month? Why not invite the staff of the company that gives you the most business to an apple wine tasting party every month? Every Quarter? There are endless possibilities. As part of my service, to you, if you want to have a telephone conference to discuss these or other ideas, I have recently started a telephone conference consulting program. You can call me to set up an appointment, to have me consult with you, via telephone. When you call, we will discuss my fee. You know I can help you, all you need to do is call.
My cousin Denny, who happens to be one of my closest friends, the brother I never had, is the Eastern Regional Manager for a National Coffee company. We have often, during the past few months, discussed how the smell of coffee brewing is one of the most pleasant odors that people smell. My recent writing was reinforced in an episode of the TV show WINGS, which had a segment showing a game of Trivial Pursuit. The question was "Which of the senses is most associated with memory" the answer- smell. AMAZING!
Isn't there some way for you to use the five senses to your advantage?